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Investment Planning

Investing should be simple – just buy low and sell high – but most of us have trouble following that advice. In fact many investors, when faced with the emotions of a stock market that has just fallen or risen do exactly the opposite. There are principles and strategies that may enable you to put together an investment strategy that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snarl some investors.